More leaders need to be able to turn data into insights.
Agencies today have access to more data than ever before. In fact, data is a new strategic asset for organizations, like oil. But like oil, it isn’t useful until it is refined. That means turning it into information and insight.
“We are data rich and information poor,” says Shelley Metzenbaum, a former associate director for performance and personnel management at the Office of Management and Budget. If that is the case, the challenge for public leaders is to figure out how to lead their organizations into the future with data.
The IBM Center for The Business of Government recently held the fourth in a series of “Envision Government in 2040” sessions, focusing on the role of data and analytics in government (earlier sessions focused on the future of work in the public sector; the potential role of artificial intelligence, and the role of citizens in government). This small group of experts in government data policy and trends discussed how the increased access to data and analytics could change how public managers deliver on their missions and lead their organizations.
Four trends in the use of data and analytics surfaced as part of the session:
- First, organizations have seen a strategic shift in the internal use of data, away from headquarters analysts to front line workers. This is already happening in the private sector. For example, UPS provides its delivery workers with real-time data on their delivery routes, truck loads, and timetables, in order to improve performance. And they conduct A/B testing using different delivery truck working conditions, for example to identify ways their truck doors won’t hit bicyclists.
- Second, there is a shift to collecting more granular data and more aggregated, integrated, and layered data from multiple sources. This is happening in both the private and public sectors. For example, the town of Cary, N.C., gives citizens access to 38 different data sets covering restaurant inspections, auto accidents, zoning, weather, county-generated data, and more. This allows citizens and local businesses to combine and analyze data in different ways to inform personal and business decisions.
- Third, there is a shift to providing near-real-time data, with wider availability of these data to multiple types of users. For example, the Transportation Security Administration makes its data available on the length of time people stand in line in different airports on a real-time basis so people can plan their arrival at airports to get to their flights on time.
- And finally, there is a move to greatly simplify the interpretation of data through devices such as mapping and storytelling, to make information more readily useful to a wider audience. For example, the Labor Department’s veterans employment assistance program uses infographics to convey information.
Mission-Oriented Uses of Data
In late May, OMB and the Center for Open Data Enterprise co-hosted a roundtable on ways to leverage public and private sector data as a strategic asset; attendees included IBM Center Executive Director Dan Chenok. According to observers from the Department of Commerce, the roundtable brought together “a wide array of professionals with expertise on how to best use Federal data to deliver government services and grow the economy.” Mission-oriented uses of federal data to solve public challenges were discussed at the roundtable. These included examples such as the combination of USDA nutrition data with propriety grocery store scanner records to understand the healthfulness of Americans’ dietary behavior, and integrating information about job training program participants with wage and earnings data to gauge the effectiveness of federal training programs. Other examples dealt with public problems such as housing, crime, and food security.
Management-Oriented Uses of Data
Federal administrative data can also be valuable in improving internal operations within agencies. For example, the Office of Personnel Management is modernizing employee digital records so it can turn off costly legacy systems. According to a report by with Federal News Radio: “The current environment is a hodgepodge of systems that pull data from 19 different systems and includes structured and non-structured data.” As a result, seemingly simple tasks, such as transferring employees from one agency to another, requires an immense amount of manual involvement. Also, the inability to integrate data limits the ability to conduct useful analyses of personnel trends in order to inform future staffing decisions.
The Administration has designated “leveraging data as a strategic asset” as one of its cross-agency priority goals. Its first step is to create a governmentwide data strategy and a governance framework to act on that strategy. This includes steps towards data integration between agencies, greater standardization, improved data quality, and greater data integrity. It may also include the designation of agency-level chief data officers to lead these efforts.
The future-of-work session noted earlier also advocated for more sophisticated use of data to gain insight into agency missions. What’s needed are people in leadership and frontline positions who understand the underlying characteristics and trends in the data being used when making decisions. While this was seen by some as aspirational, session participants point to frontline workers in companies such as UPS, where truck drivers rely on real-time performance data on a daily basis.
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