Promising Practices Promising PracticesPromising Practices
A forum for government's best ideas and most innovative leaders.

Sesame Street Is Using Cookie Monster to Teach Kids to Become Executives

Sesame Workshop, Richard Termine/AP

At a conference earlier this year, I joined a crowd of speech and language pathologists laughing at a video parody of Cookie Monster, usually panting and lusting after his favorite treat, as he suddenly stopped himself and sang, “Me want it, but me wait.”

The spoof of Icona Pop’s “I Love It” is part of Sesame Street’s year-long curriculum on executive function, which has been defined as the CEO of the human brain; in children, its translates into the ability to make decisions and regulate behavior. “…self-regulation is often a better predictor of a child’s academic success in reading and math than a child’s IQ,” the creators of the television show write.

And Cookie Monster has emerged as the movement’s poster child, showing the utmost “restraint and resolve” to not succumb to his love of cookies. (This is hardly the muppet’s first makeover; in years past, he was forgoing cookies to be more health conscious.)

With nearly 2 million views, the video is earning fans among the people obsessed with the stuff of executive function. Of late, there are many. Experts on Attention Deficit and Hyperactivity Disorder, for example, have been redefining the disorder based on impairments in executive functioning. Of more mainstream concern is the lack of executive function skills taught in schools, amid greater focus on testing. My fellow parents often complain that they have to sit alongside children and keep them focused on their homework. But shouldn’t school be teaching them to self-monitor?

Read more at Quartz

Close [ x ] More from GovExec

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

  • The Big Data Campaign Trail

    With everyone so focused on security following recent breaches at federal, state and local government and education institutions, there has been little emphasis on the need for better operations. This report breaks down some of the biggest operational challenges in IT management and provides insight into how agencies and leaders can successfully solve some of the biggest lingering government IT issues.

  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

  • Ongoing Efforts in Veterans Health Care Modernization

    This report discusses the current state of veterans health care


When you download a report, your information may be shared with the underwriters of that document.