The vice president of business development for Salesforce offers a look at how agencies can successfully transform the government customer experience — and why it's important.
These days, when it comes to the customer experience, it’s no longer enough just to make something work. As people become used to fast, efficient and user-friendly experiences in their personal lives, they are beginning to expect the same from their government services. But it’s often difficult to offer that personalized approach to customer experience in government that both service members and civilians have become accustomed to in the private sector.
So, what can agencies do to improve the customer experience for both employees and constituents? And why is it important?
That’s exactly the question that our host Constance Sayers, president of Government Executive Media Group and her guest Michael Parker, the vice president of business development for Salesforce, discuss on this episode of Industry Insights, a podcast for government leaders by industry leaders.
Check out what they have to say by listening to the full episode below. Be sure to download and subscribe on Apple Podcasts, Spotify, SoundCloud or Google Play to take Industry Insights with you on your favorite device.
To learn more about how Salesforce is arming agencies with technology and solutions they need to pursue CX transformation, download our whitepaper: Customer Focused: What It Takes to Make CX Transformation in Government a Reality.
This content was produced by Government Executive Media Group’s Studio 2G and made possible by our sponsor(s). The editorial staff of GovExec was not involved in its preparation.