Flickr user Marc Nozell

Featured eBooks
Using Data to Support Decision Making
Smart Cities: Beyond the Buzz
What’s Next for Federal Customer Experience
The Clinton Campaign Uses Twitter To Showcase Her Supporters Not Watching the GOP Debate

Hillary Clinton’s account picks up on the hashtag #NotWatching from Democrats who have given up with the Republican debates.

A hasht­ag usu­ally re­served for sport­ing events andsit­coms was picked up by the Hil­lary Clin­ton cam­paign dur­ing Tues­day night’s GOP de­bate. Demo­crat­ic can­vass­ers and sup­port­ers for Clin­ton were per­petu­at­ing the tag #not­watch­ing to show their time was bet­ter spent do­ing, well, any­thing else.

Retweeted by @HillaryClinton

With four Re­pub­lic­an de­bates down and a pos­sible eight more to go, there is already the sense that the can­did­ates have talked them­selves out—and the Clin­ton camp is pick­ing up on this. While tweets from the @Hil­laryC­lin­ton ac­count fol­lowed along with Tues­day night’s de­bate, stress­ing her op­pos­i­tion to each state­ment made on stage, her cam­paign’s over­all pres­ence on Twit­ter played to the idea that the op­pos­i­tion has be­come a farce not worth watch­ing.

For bet­ter or worse, #not­watch­ing has be­come Clin­ton cam­paign’s eye-roll at the Re­pub­lic­an primar­ies. But if she is se­lec­ted as the nom­in­ee, Clin­ton will have to face the oth­er half of the Amer­ic­an elect­or­ate know­ing that her re­ac­tion to one of their most im­port­ant elec­tion events was this:

(Top via Flickr user Marc Nozell)