Don't Sugarcoat It, Mr. Secretary

This is called making your point loud and clear:

"I think it was one of the dumbest and most inappropriate things I've seen since I've been in government. I have made unambiguously clear, in Anglo-Saxon prose, that it is not to ever happen again and there will be appropriate disciplinary action taken against those people who exhibited what I regard as extraordinarily poor judgment."

That's Homeland Security Secretary Michael Chertoff speaking about FEMA's phony press conference last week.