The White House Launches Its Obamacare PR Blitz


So far the #StopObamacare campaign has crushed Obama in the advertisement department with its expensive and sometimes horrifying campaigns. Well, the White House is finally ready to dig its heels into the Obamacare ad war. As The New York Times reports, Obama is rallying the troops this week, from now until the end of the enrollment period six months from now.

Obama's got Bill Clinton speaking in New York this week and Joe Biden recruiting nurses on a conference call. The first lady is working the moms and veterans front, and all the cabinet members have their assignments. And on Thursday, while John Kerry is chatting it up in New York with Iran's foreign minister, Obama will be in Maryland chatting up healthcare. Meanwhile insurance companies are gearing up to spend one billion dollars or more on an advertising campaign to encourage people, especially young folks, to sign-up. 

Not to be bested, the Republican National Committee has launched an "awareness campaign" to, basically, make sure that every talk show has an anti-Healthcare Act detractor on hand to detract from any pro-Healthcare Act guests. So far they've book a few decent gigs, including the wildly popular primetime radio event The Mike Huckabee Show.

Read more on The Atlantic Wire

(Image via jiawangkun/

Stay up-to-date with federal news alerts and analysis — Sign up for GovExec's email newsletters.
Close [ x ] More from GovExec

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

  • Cyber Risk Report: Cybercrime Trends from 2016

    In our first half 2016 cyber trends report, SurfWatch Labs threat intelligence analysts noted one key theme – the interconnected nature of cybercrime – and the second half of the year saw organizations continuing to struggle with that reality. The number of potential cyber threats, the pool of already compromised information, and the ease of finding increasingly sophisticated cybercriminal tools continued to snowball throughout the year.

  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

  • GBC Issue Brief: The Future of 9-1-1

    A Look Into the Next Generation of Emergency Services

  • GBC Survey Report: Securing the Perimeters

    A candid survey on cybersecurity in state and local governments

  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.

  • eBook: State & Local Cybersecurity

    CenturyLink is committed to helping state and local governments meet their cybersecurity challenges. Towards that end, CenturyLink commissioned a study from the Government Business Council that looked at the perceptions, attitudes and experiences of state and local leaders around the cybersecurity issue. The results were surprising in a number of ways. Learn more about their findings and the ways in which state and local governments can combat cybersecurity threats with this eBook.


When you download a report, your information may be shared with the underwriters of that document.