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What, No More Tang?
It's a shameless plea for free advertising, and, well, it worked. The folks at Snapple have announced that they have petitioned NASA to become the exclusive beverage sent on any flights to the Earth-like planet discovered last week by a team of European astronomers. "While the as yet unnamed planet is more than 20 light years away," Snapple says in a tongue-firmly-in-cheek press release, "Snapple is already preparing to make its first delivery to the cosmos. Obtaining distribution rights for the new planet will give Snapple a first-to-market advantage."
Tom Shoop is vice president and editor in chief at Government Executive Media Group, where he oversees both print and online editorial operations. He started as associate editor of Government Executive magazine in 1989; launched the company’s flagship website, GovExec.com, in 1996; and was named editor in chief in 2007.
