Federal charity drive urged to get online

The Combined Federal Campaign should develop a unified Web presence, members of the charity drive's advisory panel recommended this week.

Some federal workers already make online donations through their local CFC chapter websites, but the program lacks a main website and only a few centers have local sites.

Several members of the CFC advisory panel, which was established this year as part of the federal charity drive's 50th anniversary, said moving online would reduce costs, increase access and target younger donors. In addition, more Web-based access could help consolidate campaigns, which also would cut costs.

Many panel members pushed back, however, saying that pledge forms were still successful. Several panelists noted that face-to-face connection is the key to bringing in donations. They noted that reducing the number of campaign centers would lower costs, but this would result in a drop in donations.

CFC broke donation records in 2010, and its National Capital Area chapter recently reported it had raised $35 million, toward the $67.2 million it wants to raise by the end of the month.

Still, members of the panel -- comprised of federal employees, campaign administrators and representatives from charitable organizations -- agreed there is plenty of room for improvement and growth in the program.

"Right off the bat, glaring in our face is that new hires do not know about the CFC," said commission member Karissa DeCarlo, a federal employee. "The No. 1 reason people don't give is because they weren't asked."

The panel members also discussed reducing the number of charities included in the CFC listing and making application requirements stricter for charities. Although roughly 25,000 local and national organizations are represented, 80 percent of the donations go to 20 percent of the charities.

Other possible suggestions included establishing a program to target federal and military retirees and allowing for universal giving, which would allow donors to give to the charity of their choice. Such changes likely would require legislative action or regulatory change. A recommendation to extend the donation deadline, which currently ends Dec. 31, to mid-January was well-received by the panel.

The commission's deadline for reporting recommendations to Office of Personnel Management director John Berry is March 31. Before then, the group will work to consolidate its recommendations, in time for its third and final meeting in San Antonio.

Stay up-to-date with federal news alerts and analysis — Sign up for GovExec's email newsletters.
Close [ x ] More from GovExec

Thank you for subscribing to newsletters from GovExec.com.
We think these reports might interest you:

  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

  • The Big Data Campaign Trail

    With everyone so focused on security following recent breaches at federal, state and local government and education institutions, there has been little emphasis on the need for better operations. This report breaks down some of the biggest operational challenges in IT management and provides insight into how agencies and leaders can successfully solve some of the biggest lingering government IT issues.

  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

  • Ongoing Efforts in Veterans Health Care Modernization

    This report discusses the current state of veterans health care


When you download a report, your information may be shared with the underwriters of that document.