The technique of brainstorming relies on one simple tenet—don’t criticize. Don’t be critical of another person’s idea for fear that it will destroy all their creativity and sour the creative potential of everyone in the room.
Criticism is the seed of true innovation, the video argues. Without being critical, the best you can hope for from a group of motivated thinkers are clichés. Here’s why:
via RSA Animates
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