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Video: Why Brainstorming Doesn’t Work

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The technique of brainstorming relies on one simple tenet—don’t criticize. Don’t be critical of another person’s idea for fear that it will destroy all their creativity and sour the creative potential of everyone in the room.

Criticism is the seed of true innovation, the video argues. Without being critical, the best you can hope for from a group of motivated thinkers are clichés. Here’s why:

via RSA Animates

Image via Mopic/Shutterstock.com

Mark Micheli is Special Projects Editor for Government Executive Media Group. He's the editor of Excellence in Government Online and contributes to GovExec, NextGov and Defense One. Previously, he worked on national security and emergency management issues with the US Treasury Department and the Department of Homeland Security. He's a graduate of the Coro Fellows Program in Public Affairs and studied at Drake University.

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