Promising Practices
We Are Losing the War Against Email
- By Gideon Lichfield
- Quartz
- January 3, 2013
- Comments
Image via Eugene Sergeev/Shutterstock.com
Cue, an app for organizing your online personal information, collects data about its users and has come up with a number of interesting discoveries, among them: it is taking people around 10% longer, on average, to answer their email than it did a year ago.
This is probably partly because people are just getting more email. The Radicati Group, a market research firm, estimated in 2011 that the average corporate email user would be sending and receiving about five extra emails a day each year from 2011 to 2015—or a 4 percent -5 percent annual increase.
But then there’s all the extra time people spend on every other form of communication, like text messages, instant message chats, Facebook, Instagram, Snapchat… all of which are frankly a lot more fun than email. And quicker too. And given the increasingly tiny increments of time into which our days our divided, it’s amazing we answer email at all.
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