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Promising Practices
Obama Beats Justin Bieber for Most Popular Tweet of All Time
- By Mark Micheli
- November 7, 2012
- Comments
Twitter
Bieber Fever has been swept into the dustbin of history.
In just 22 minutes, President Obama's Nov. 6 re-election tweet trounced pop star Justin Bieber's former record for most shared tweet of all time. Obama's tweet now holds the record, by a wide margin, for most retweeted tweet. As of this morning, the post has been shared more than 645,000 times--beating Bieber's old record of more than 200,000.
See Obama's tweet below:
Political and government Twitter accounts continue to prove themselves as a valuable tool for connecting with citizens. See our profile of the women behind NASA's Mars Curiosity Rover's tweets and how they came close to "Bieber level" when announcing the rover's successful landing last August.
Mark Micheli writes Excellence in Government’s Promising Practices blog and serves as the program manager of the Government Business Council. Prior to his current roles, he worked as a management consultant on national security and emergency management issues with the US Treasury Department. He’s worked as a political research analyst, a reporter for the Des Moines Register at the United Nations in Geneva, Switzerland and is a graduate of the Coro Fellows Program in Public Affairs. He studied at Drake University where he has degrees in Magazine Journalism, Political Science and History.
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