AUTHOR ARCHIVES

Dannielle Blumenthal

Federal communicator and co-founder, All Things Brand

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

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Want Innovation? 10 Tips for Senior Leaders

November 24, 2015 You rely on your staff to do the work for you. Let them. Don't micromanage their work. Don't act like you know their job better than they do. Make a decision. Make a phone call on their behalf. Make things work in their favor, make the system work for them....

When Good Teams Produce Bad Results

November 12, 2015 Let's make an agreement: You and I will go along with the team. And if the product is less than optimal, at least we got along. If the requirements make no sense because the client thinks he knows marketing better than we do, we'll deal with it. If the project...

Can Gen X Succeed at Work?

November 6, 2015 There are three main generations in the workforce today: The "overstudied" baby boomers (born 1946-1964) Overly "coddled" millennials (born 1981-1997) The nearly totally ignored Gen Xers (born 1965-1980) I am a Gen Xer. And the fact that I am ignored by the media has been covered many times, including this...

A Simpler Way to Manage People

October 23, 2015 A few years ago I had an interview for a supervisory job at an agency that shall remain nameless. “What would you do with a workforce that is largely unmotivated?” the interviewer asked me. “How would you get them going again?” On that day I must have been unmotivated, too....

How Well Are the Bosses Bossing?

October 15, 2015 It's that time of year again. Time to do your annual self-rating and submit it to your boss, after which time you have a performance discussion, and after that you get a report card that you have to sign. Personally I find the whole process utterly painful. Somewhat inefficient. Incomplete....

How Messaging Can Suck the Life Out of Your Agency's Brand

October 7, 2015 When I first started working for the government in 2003, I noticed that the employees around me had many different versions of "the truth." I noticed that many were bitter. That they frequently greeted new ideas with "we've done all this before, and then some." Some of my colleagues were...

Please Don’t Talk About THAT

September 30, 2015 Many times, I hear people say things like: "you can talk about this and can talk about that, but please don't talk about that." I remember when I was a little girl and whenever a controversial subject came up my mother used to say "shhh" and her mother used to...

The Difference Between Public Affairs and Public Relations

September 17, 2015 This is my response to a followup question on a previous post, "5 Ways To Work Effectively With The Media: Tips for Federal Communicators." On the positive side, federal communicators are extraordinarily sharp people (and have always been). Also positive, the sophistication level in terms of technique and in terms...

6 Leadership Lessons From USAID

September 2, 2015 Of all the places I've worked in my life — and that includes the most demanding environments in the private sector — the U.S. Agency for International Development taught me how to be a leader. When I started working there, I'd spent seven years as a communicator in a large,...

Just Tell It to Me Like I’m Stupid

August 10, 2015 "So I said, 'Think of me as a professional moron,' " I told my friend. "That's how you want to be remembered by them?" she said. "Oh, goodness. Now moron is your brand." For a time I thought it somehow daring to insult myself. But then I witnessed people far,...