AUTHOR ARCHIVES

Dannielle Blumenthal

Federal communicator and co-founder, All Things Brand

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

Results 11-20 of 72

Don't Let Your Message Morph Into Propaganda

November 17, 2016 I have worked for the federal government since 2003 across half a dozen agencies and not once has anyone ever instructed me to lie. Not once. But there are many ways to lie. What used to be merely disingenuous on the government's part—a way to avoid controversy, maintain credibility, and...

Risk Reduction and Branding Are Really About One Thing: Doing the Right Thing

October 27, 2016 Branding and reputation are integrally related. The one is built on the other. And when your organization operates in an “at risk” way for an extended period of time, you can be sure that both will falter. How can you prevent such a crisis from occurring? Thinking from a branding...

How Bad People Rise to the Top

September 30, 2016 If I had a list of Top 10 topics that people like to talk about in life, this one would undoubtedly be on it: How is it that jerks always seem to get ahead while nice guys finish last? In his book of the same name, Harold Kushner asked a...

When The Public Wants Information, Resistance Is Futile

September 26, 2016 In my nuclear family we never talked about controversial stuff. Basically, we handled conflict either by my mother saying "shhh" or my grandmother saying "shhh." If a fight broke out, we simply didn't talk to one another. Three days was the minimum, a few months was the max. It was...

The Real Problem For Bureaucracies On Social Media

September 14, 2016 It's a question that comes up a lot when organizations consider how to use social media most effectively: "How should we present our identity to the public?" Here are the typical options, along with the pros and cons: A single account where nobody knows who is talking (a.k.a. The Wizard...

How Branding Can Transform Government Customer Service

September 7, 2016 On Sept. 2, NextGov ran a story about the 2016 edition of Forrester Research's Customer Experience Index. The report will cost you $499 to purchase but the article highlights what for me is the main point: The federal government finished dead last among 21 major industries, and had five of...

Communicating to a Cynical Workforce

August 29, 2016 We don't need to debate this, do we? Many people are checked out at work. They don't take the time to read your carefully crafted messages very carefully, if they read them at all. They can barely be bothered to take the all-employee survey with its detailed questions and responses....

7 Values Transforming Today's Workplace

August 16, 2016 "Radical transparency" is one of those really good ideas that few organizations actually implement because it consists of taking drastic steps to promote the availability of internal data. It is wildly exciting to the public, but in my experience, most executives just don't get why they should knock down the...

WikiLeaks and the Crisis of Government Communication

August 8, 2016 "Fewer than 3 in 10 Americans have expressed trust in the federal government in every major national poll conducted since July 2007—the longest period of low trust in government in more than 50 years." -- Pew Research Center, Nov. 23, 2015 In the United States, federal government communicators have no...

How Over-Customization Kills Government Technology

August 5, 2016 Yesterday Scott Burns, the CEO and founder of GovDelivery (disclaimer: not an endorsement) published "The Elephant in the Room...Is Government the Worst Possible Customer?" on LinkedIn. As someone who has worked for the government for more than a dozen years, and who frequently helps define requirements for government IT projects,...