AUTHOR ARCHIVES

Dannielle Blumenthal

Federal communicator and co-founder, All Things Brand

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

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It’s Not Too Late: Resolve to Have a Successful Year

February 8, 2017 The New Year’s celebrations may be behind you, but it’s never too late to focus on mastering the tactics and skills that will lead to success. Here are 10 tips for developing the attitude, intention and presentation that will help you reach your goals: The Right Attitude 1. Take yourself...

10 Tips for Federal Employees on the Personal Use Of Social Media

January 26, 2017 On Monday, the Federal Communicators Network Professional Standards Working Group released social media tips for federal employees. I am part of the steering committee and a volunteer in this effort to promote the development of governmentwide standards for professional conduct and quality communication. Disclaimer: The tips below are meant to...

Law Enforcement and the Crisis of Public Confidence

January 17, 2017 "If You See Something, Say Something" is the most memorable public safety campaign I can think of. It began as a Homeland Security Department initiative but quickly branched out into a nationwide initiative at the federal, state and local levels and you can see the motto everywhere, particularly at public...

How to Comment on Social Media

December 9, 2016 Commenting and writing are really two different things. There are many books, articles, presentations and 1-2-3 posts that will tell you how to build a professional presence online. The general idea is to build a body of work that proves to the world you are a credible, trustworthy presence in...

Don't Let Your Message Morph Into Propaganda

November 17, 2016 I have worked for the federal government since 2003 across half a dozen agencies and not once has anyone ever instructed me to lie. Not once. But there are many ways to lie. What used to be merely disingenuous on the government's part—a way to avoid controversy, maintain credibility, and...

Risk Reduction and Branding Are Really About One Thing: Doing the Right Thing

October 27, 2016 Branding and reputation are integrally related. The one is built on the other. And when your organization operates in an “at risk” way for an extended period of time, you can be sure that both will falter. How can you prevent such a crisis from occurring? Thinking from a branding...

How Bad People Rise to the Top

September 30, 2016 If I had a list of Top 10 topics that people like to talk about in life, this one would undoubtedly be on it: How is it that jerks always seem to get ahead while nice guys finish last? In his book of the same name, Harold Kushner asked a...

When The Public Wants Information, Resistance Is Futile

September 26, 2016 In my nuclear family we never talked about controversial stuff. Basically, we handled conflict either by my mother saying "shhh" or my grandmother saying "shhh." If a fight broke out, we simply didn't talk to one another. Three days was the minimum, a few months was the max. It was...

The Real Problem For Bureaucracies On Social Media

September 14, 2016 It's a question that comes up a lot when organizations consider how to use social media most effectively: "How should we present our identity to the public?" Here are the typical options, along with the pros and cons: A single account where nobody knows who is talking (a.k.a. The Wizard...

How Branding Can Transform Government Customer Service

September 7, 2016 On Sept. 2, NextGov ran a story about the 2016 edition of Forrester Research's Customer Experience Index. The report will cost you $499 to purchase but the article highlights what for me is the main point: The federal government finished dead last among 21 major industries, and had five of...

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