AUTHOR ARCHIVES

Dannielle Blumenthal

Federal communicator and co-founder, All Things Brand

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

Results 1-10 of 73

How Poor Government Communication Strategy Fuels Paranoia

October 25, 2017 By and large, Americans in 2017 have a fairly negative perception of government. And it’s far worse than it was 20 years ago. The government's failure to adapt its communication approach to reality is only making things worse. Let's take a look at some data. A Pew Research Center survey...

The No. 1 Reason Why Your Presentation Sucks

September 15, 2017 For some people, public speaking is more terrifying than death. If that’s you, the reason for this is the same as why your presentations are probably terrible. It’s not that you don’t know your subject matter. You likely know it better than the back of your hand. It’s not that...

The Most Hated Job In Government

July 17, 2017 In an uncharacteristically direct comment, my friend asked, somewhat rhetorically: "The government does not need PR people at all, do they?" "What do you mean by that?" I replied. "Just give out the information," said my friend. "Don't pay people to lie." It's a common perception that civil servants are...

Government Isn't Just Another Brand To Be Marketed

June 7, 2017 Recently an interesting debate arose over the fundamental meaning of branding. The context was a call for volunteers to help with the user interface of the Good Country, a project aimed at making the world more habitable for all. Conceptually, here’s how it works: participants get to “vote” on the...

Spending On Government Communications Is Ripe for Abuse

April 12, 2017 Last year the Government Accountability Office issued “Public Relations Spending” (GAO-16-877R) in response to a request from the Senate Budget Committee. The purpose of the report was to "determine how much the federal government spends on public relations activities, including contracts and internal agency support, and identify the highest-spending agencies."...

Why Everyone Should Master Project Management Skills

March 7, 2017 Agile, waterfall, MS Project, Excel, or even a plain old Sharpie—you somehow have to manage your work. And most of what we do in our daily lives, if we are in a professional setting, involves a series of projects. Project management is boring. I know you're telling yourself that, and...

Civil Servants Need to Stay Out of the Spin Business

March 1, 2017 The fact that government communications is ripe for abuse has undoubtedly contributed to trust levels in government that are at their lowest ever. While political corruption is chiefly responsible for public disillusionment (e.g. “Vietnam: The Loss Of American Innocence?”) it is also true that outsized spending on federal public relations...

It’s Not Too Late: Resolve to Have a Successful Year

February 8, 2017 The New Year’s celebrations may be behind you, but it’s never too late to focus on mastering the tactics and skills that will lead to success. Here are 10 tips for developing the attitude, intention and presentation that will help you reach your goals: The Right Attitude 1. Take yourself...

10 Tips for Federal Employees on the Personal Use Of Social Media

January 26, 2017 On Monday, the Federal Communicators Network Professional Standards Working Group released social media tips for federal employees. I am part of the steering committee and a volunteer in this effort to promote the development of governmentwide standards for professional conduct and quality communication. Disclaimer: The tips below are meant to...

Law Enforcement and the Crisis of Public Confidence

January 17, 2017 "If You See Something, Say Something" is the most memorable public safety campaign I can think of. It began as a Homeland Security Department initiative but quickly branched out into a nationwide initiative at the federal, state and local levels and you can see the motto everywhere, particularly at public...