AUTHOR ARCHIVES

Dannielle Blumenthal

Federal communicator and co-founder, All Things Brand

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

Results 1-10 of 69

Spending On Government Communications Is Ripe for Abuse

April 12, 2017 Last year the Government Accountability Office issued “Public Relations Spending” (GAO-16-877R) in response to a request from the Senate Budget Committee. The purpose of the report was to "determine how much the federal government spends on public relations activities, including contracts and internal agency support, and identify the highest-spending agencies."...

Why Everyone Should Master Project Management Skills

March 7, 2017 Agile, waterfall, MS Project, Excel, or even a plain old Sharpie—you somehow have to manage your work. And most of what we do in our daily lives, if we are in a professional setting, involves a series of projects. Project management is boring. I know you're telling yourself that, and...

Civil Servants Need to Stay Out of the Spin Business

March 1, 2017 The fact that government communications is ripe for abuse has undoubtedly contributed to trust levels in government that are at their lowest ever. While political corruption is chiefly responsible for public disillusionment (e.g. “Vietnam: The Loss Of American Innocence?”) it is also true that outsized spending on federal public relations...

It’s Not Too Late: Resolve to Have a Successful Year

February 8, 2017 The New Year’s celebrations may be behind you, but it’s never too late to focus on mastering the tactics and skills that will lead to success. Here are 10 tips for developing the attitude, intention and presentation that will help you reach your goals: The Right Attitude 1. Take yourself...

10 Tips for Federal Employees on the Personal Use Of Social Media

January 26, 2017 On Monday, the Federal Communicators Network Professional Standards Working Group released social media tips for federal employees. I am part of the steering committee and a volunteer in this effort to promote the development of governmentwide standards for professional conduct and quality communication. Disclaimer: The tips below are meant to...

Law Enforcement and the Crisis of Public Confidence

January 17, 2017 "If You See Something, Say Something" is the most memorable public safety campaign I can think of. It began as a Homeland Security Department initiative but quickly branched out into a nationwide initiative at the federal, state and local levels and you can see the motto everywhere, particularly at public...

How to Comment on Social Media

December 9, 2016 Commenting and writing are really two different things. There are many books, articles, presentations and 1-2-3 posts that will tell you how to build a professional presence online. The general idea is to build a body of work that proves to the world you are a credible, trustworthy presence in...

Don't Let Your Message Morph Into Propaganda

November 17, 2016 I have worked for the federal government since 2003 across half a dozen agencies and not once has anyone ever instructed me to lie. Not once. But there are many ways to lie. What used to be merely disingenuous on the government's part—a way to avoid controversy, maintain credibility, and...

Risk Reduction and Branding Are Really About One Thing: Doing the Right Thing

October 27, 2016 Branding and reputation are integrally related. The one is built on the other. And when your organization operates in an “at risk” way for an extended period of time, you can be sure that both will falter. How can you prevent such a crisis from occurring? Thinking from a branding...

How Bad People Rise to the Top

September 30, 2016 If I had a list of Top 10 topics that people like to talk about in life, this one would undoubtedly be on it: How is it that jerks always seem to get ahead while nice guys finish last? In his book of the same name, Harold Kushner asked a...

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