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Aimee Groth

Aimee Groth is currently working on a book about Zappos CEO Tony Hsieh’s Downtown Project, a revitalization of downtown Las Vegas. Previously, she was a senior editor at Business Insider where she focused on corporate strategy.
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The Ultimate Office Perk: Not Having an Office

September 15, 2014 Tech behemoths and startups alike spend a fortune on creating plush offices with lots of perks. But arguably the biggest perk is allowing employees to work wherever they want, whenever they want. This is something Automattic CEO Matt Mullenweg understood a decade ago when he launched the online publishing platform ...

At These Tech Companies, the Biggest Office Perk is Getting Rid of the Office

September 15, 2014 FROM NEXTGOV arrow Tech behemoths and startups alike spend a fortune on creating plush offices with lots of perks. But arguably the biggest perk is allowing employees to work wherever they want, whenever they want. This is something Automattic CEO Matt Mullenweg understood a decade ago when he launched the online publishing platform ...

Zomato Has a “Deskless” Office so That Employees Never Get Too Complacent

July 25, 2014 Zomato CEO Deepinder Goyal says it took six years to define his company’s culture. From the moment he founded the restaurant listing and review site in his New Delhi apartment in 2008, he’s been laser-focused on growth. Today, his message to his 750 employees is clear: stay in startup mode. ...

The Company That Wants Your To-Do List to Be Fun

July 15, 2014 6Wunderkinder is built on the philosophy of GTD: Getting Things Done. The company is founded on the belief that we need to free our minds of all distractions, no matter how minor. The philosophy, originally made popular by productivity guru David Allen, attracted a cult following and influenced the design ...

Why It’s More Demanding to Work For an Organization Without a Traditional Hierarchy

February 13, 2014 Working without a manager might sound like a dream but the reality is that it’s often much more demanding. As companies like Zappos and Medium adopt self-governing structures, flat management is piquing the interest of myriad organizations—though it’s not entirely new. One of the most successful companies to pioneer a ...

Maybe Workers Should Just Take Turns Being CEO

January 21, 2014 If you’re looking at a typical corporate org chart, there’s no better place to be than at the very top, but not every leader wants to stay there. On Monday, Jan. 13, WordPress Creator Matt Mullenweg announced that he was switching jobs with Toni Schneider, the former CEO of the ...