Aimee Groth

Aimee Groth is currently working on a book about Zappos CEO Tony Hsieh’s Downtown Project, a revitalization of downtown Las Vegas. Previously, she was a senior editor at Business Insider where she focused on corporate strategy.
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Introverts Can Use Vulnerability to Become Strong Leaders

November 21, 2016 On Nov. 7, 2012, Jess Lee published a blog post titled “Why startup founders are so unhappy.” In it, she reflected on her experience building the fashion tech site Polyvore, and the unique challenges she faced as a self-described introverted CEO. At the time, Polyvore was cash-flow positive and approaching...

Why One CEO's Ideal Startup City Faltered

May 18, 2016 In 2012, Zappos CEO Tony Hsieh embarked on a quest to create the ideal city, modeled in part after the Burning Man festival. It would be an extension of the new Zappos headquarters in downtown Las Vegas and an entrepreneurial utopia that fed talent to the online shoe retailer, which...

What Everyone Gets Wrong About Grit

May 17, 2016 Grit is the combination of perseverance and passion, a term made popular by psychologist Angela Duckworth whose new book on the topic was published earlier this month (May 3). Numerous stories on the book link the quality to success: “What quality do the most successful people share? True grit” “Is...

The One Thing That Will Always Get in the Way of Success

May 16, 2016 In his book The Happiness Industry, political economist Williams Davies writes that CEOs have now become “psychologists-in-chiefs,”managing the well-being of employees as much as business operations. The term “psychologist-in-chief” may have been tongue-in-cheek, but the pace of innovation depends upon having more leaders who aren’t afraid to show emotion. By...

The Reasons Millennials Are Not Happy at Work

May 13, 2016 Young people today are hard on themselves. They have unrealistic expectations and are constantly comparing themselves to their peers on social media. Needless to say, they’re not very happy at work. Despite their role in changing the very nature of work itself, millennials are operating within an outdated paradigm: that...

In Order to Change Habits, You Need to Change How You Think About Yourself

January 24, 2016 Every January, there are a slew of articles about how to commit to New Year’s resolutions. But many of these stories simply scratch the surface when it comes to habit formation, focusing on performance, appearance, and external motivation. In her latest book, Better Than Before, author and happiness guru Gretchen...

Why Hiring For Cultural Fit is a Bad Idea

December 4, 2015 When Facebook was really starting to grow, Mark Zuckerberg asked other CEOs what they did to establish their company’s culture. Former Facebook culture manager Molly Graham told First Round Capital: “one of the best pieces of advice he got was to write down a succinct list of what it meant...

To Move Ahead in Your Career, You Must First Disrupt Yourself

November 19, 2015 In her new book, Disrupt Yourself, Whitney Johnson argues that the principles from Harvard Business School professor Clay Christensen’stheory of disruptive innovation can also be applied on an individual level. Just as companies like Netflix created a new market before competing directly with (and ultimately disrupting) Blockbuster, individuals stand a...

If You Want Happy Workers, Stop Treating Them Like Children

July 7, 2015 Recently, there’s been something of a happiness backlash against America’s obsession with feeling happy at work. That’s because some companies have been going about it in the wrong way, working on short-term solutions that tend to treat employees more like children than adults who add real value to an organization....

The Ultimate Office Perk: Not Having an Office

September 15, 2014 Tech behemoths and startups alike spend a fortune on creating plush offices with lots of perks. But arguably the biggest perk is allowing employees to work wherever they want, whenever they want. This is something Automattic CEO Matt Mullenweg understood a decade ago when he launched the online publishing platform...

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