How to lead them off the path of least resistance and inspire innovative thinking.
Q: I find that many on my team take the path of least resistance. I want them to think a little harder and more critically about the tasks in front of them. How can I, as a leader, get my team to think outside the box and perhaps spur some innovation?
Time is fleeting. You have 20 things to do today and it is noon with only four items accomplished. How will you finish the rest along with responding to the 100 urgent emails you received today?
If these or similar thoughts are streaming through your head on a regular basis, then it may be no surprise that your employees take the path of least resistance. Who wouldn’t under the daily barrage of pressures to get things done? People often don’t want to think outside the box because they are too busy trying to keep the box from closing in and crushing them. How then can a team leader spur innovative thinking?
If your employees are under pressure, then not only are they looking for a quick way to check the box, they likely have developed a mind-set that may be difficult to change. It is easy to rely on existing routines to get things done quickly and punch the next item on the list. In this deep groove, people resist responding to requests for innovative ideas.
To be candid, I am no expert on the psychology of changing mind-sets. Nonetheless, I have worked to change my own, as well as other people’s, with some degree of success. Here’s
GET THEIR ATTENTION
First, recognize that changing a mind-set is like competing for a brain’s scarce resource—attention. This competition is between the way the brain currently thinks (processing beliefs, feelings and values) and the way you would like it to think (being creative and innovative to add value). To influence people’s mind-set you have to be willing to compete for their attention.
ASK YOURSELF QUESTIONS
Second, capture attention by asking questions. Those seeking to improve happiness, for instance, ask questions with positive assumptions behind them. For example, asking “What has my team done recently that I can appreciate?” assumes employees have accomplished something of value. The mere act of authentically asking this question causes your own brain to allocate some of its limited attention, at least for a while, to search for an answer.
Winning the competition, though, requires you to ask such questions every day. Moreover, asking first thing every morning primes the brain to keep reconsidering the questions throughout the day. The more you ask yourself these types of appreciative and positive questions the more you are changing your mind-set.
ASK THEM QUESTIONS
Third, you can work to change the mind-set of others in a similar way. Ask questions that encourage your team to think outside the box. Or engage in activities like innovation competitions focused on specific challenges that will stimulate new ways of approaching tasks. If narrowly constructed and discussed daily, such challenges can fundamentally transform mind-sets.
For example, you could ask: How can we create new value for our customers? How can we increase quality and lower costs? How can we make our job easier yet deliver more value? What pain for our organization can we discover today and work to remedy? A little training and illustrations of successful answers can go a long way toward helping people think more clearly about what these questions imply.
Discover the questions that work for your team, and encourage employees to ask themselves those questions every morning. If they think outside the box, find a way to reward them. This may be as simple as expressing your appreciation or acknowledging their contribution during a meeting. Asking questions that capture their attention and rewarding new mind-sets offer at least one path to getting your team out of its box.
Duce a mente
(May you lead by thinking)
Jackson Nickerson, a professor at Washington University’s Olin Business School in St. Louis, is a senior scholar in governance studies at the Brookings Institution and director of Brookings Executive Education.
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