Clear Communications

 

When New Media Specialist Gray Brooks arrived at the Federal Communications Commission in 2009, the flagship website featured about 200 links on its home page, and two clicks away there were another 40,000 options. 

FCC.gov hadn’t been fundamentally redesigned in eight years. When officials wanted to add content, they’d essentially build out, Brooks says, adding subpages or making the home page longer. At one point in 2007, the home page’s right-hand section included links to seven FCC bureaus, 11 offices, 11 advisory committees and all five agency commissioners, with no drop-down menus. “There were just too many barnacles growing on the ship,” he says. 

Three years later, Brooks and the new media team have drastically simplified the home page and pulled most other content into a handful of functional categories, such as broadband and spectrum, that can be scaled up or down as agency priorities change.

The team also put much of the site’s content on application programming interfaces so it can be automatically streamed onto other sites. In December 2011, they launched My.FCC.gov in beta, which lets frequent visitors personalize the home page. The site also includes seven pre-organized dashboards that aggregate press releases, reports and proposed regulations relating to particular industries such as wireless and broadcast. 

Brooks is among about three dozen young new media specialists helping agencies across government communicate better through sleeker websites, Tumblr blogs and mobile apps. “You ask yourself what is the agency trying to do and how can we help. We look at all the existing workflows and ask, ‘How can new media improve these?’ ” he says.

Stay up-to-date with federal news alerts and analysis — Sign up for GovExec's email newsletters.
FROM OUR SPONSORS
JOIN THE DISCUSSION
Close [ x ] More from GovExec
 
 

Thank you for subscribing to newsletters from GovExec.com.
We think these reports might interest you:

  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

    Download
  • Cyber Risk Report: Cybercrime Trends from 2016

    In our first half 2016 cyber trends report, SurfWatch Labs threat intelligence analysts noted one key theme – the interconnected nature of cybercrime – and the second half of the year saw organizations continuing to struggle with that reality. The number of potential cyber threats, the pool of already compromised information, and the ease of finding increasingly sophisticated cybercriminal tools continued to snowball throughout the year.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • GBC Issue Brief: The Future of 9-1-1

    A Look Into the Next Generation of Emergency Services

    Download
  • GBC Survey Report: Securing the Perimeters

    A candid survey on cybersecurity in state and local governments

    Download
  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.

    Download
  • eBook: State & Local Cybersecurity

    CenturyLink is committed to helping state and local governments meet their cybersecurity challenges. Towards that end, CenturyLink commissioned a study from the Government Business Council that looked at the perceptions, attitudes and experiences of state and local leaders around the cybersecurity issue. The results were surprising in a number of ways. Learn more about their findings and the ways in which state and local governments can combat cybersecurity threats with this eBook.

    Download

When you download a report, your information may be shared with the underwriters of that document.