Announcing the 2020 Leading Brands
Leading Brands is the largest scale study of government decision makers available, ranking the top contractors against a litany of criteria and data as well as measuring brand sentiment and associations across the entire public sector.
Taking the Uncertainty Out of the Market.
Now in its 6th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Now even more tailored to you, the 2020 Leading Brands analysis will help you understand the buyers, assess your company against its competitive set, uncover strengths and weaknesses, provide actionable takeaways, and reveal the opportunities to accelerate sales and go to market with velocity.
Who are the buyers and what
are their priorities?
How is your company perceived?
How are your competitors perceived?
Where are you winning and where are you losing market share?
What are your company’s strengths
and weaknesses in the market?
What gaps do you have in the
business and in your strategy?
What’s the most effective
Which opportunities are you missing?
How can you beat out your competitors to win prospects and clients?
How can you accelerate
your sales pipeline?
In March and April of 2020, Government Executive Media Group fields a study to a random sample of Government Executive, Nextgov, Defense One, and Route Fifty readers. Respondents are decision-makers currently working in government who are screened and vetted based on their responses to a series of demographic questions.
The companies selected to be tested are determined by a number of factors including current business in government, major contracts, competitors, and level of familiarity among GEMG’s government readership. The test of familiarity is refreshed every year to include new companies who qualify.
Using a rigorous survey-based analysis, GBC identifies and validates a list of attributes most strongly linked to purchasing decisions. The attributes found and included in the study are: trustworthiness, expertise, experience, innovation, customer service, employee care, value, and customized products.
Becoming a Leading Brand: Lessons from Today’s Top Government Marketers
The 2020 Leading Brands in Government Virtual Event Series will highlight 2019’s top-ranked companies who will share how they have maintained momentum into 2020, from building a foundation based in trust to investing in innovation, and will culminate in the 2020 Leading Brands in Government reveal.
Digital Event #1: Building the Foundation of a Leading Brand
Every successful relationship begins with trust, and government marketers know this all too well, as trust is rated year-after-year as the most important attribute among government audiences. Hear from expert leaders on how establishing credibility, reliability, and authenticity are all essential in building a firm foundation for your business as well as developing thriving partnerships.
Oliver Nutt, Vice President, Marketing at General Dynamics Information Technology
Lisa De Luca, Senior Manager, US Public Sector Marketing at Cisco Systems
Marisa Cherry, Group Leader, Public Sector Marketing and Campaigns at Adobe
Digital Event #2: Lessons from 2019's Top Brand Builders
Over the last year, 2019's Leading Brands have risen through shifting market dynamics to become leaders in their space, but what are the secrets to their success? Marketing experts from top Leading Brands share the story behind their brands and how research from Leading Brands 2019 informed their growth strategies.
Digital Event #3: Leading Brands in Government 2020 Report Reveal
Now in its 6th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Join the conversation at our annual Leading Brands in Government event as we unveil this year’s top leading brands and fast movers, and gain valuable insights to help your brand go to market with velocity.