Understanding customers’ preferences is critical for government agencies to deliver a citizen-centric experience. From measuring customer behavior to benchmarking success, data plays an essential role in delivering the seamless, integrated, and personalized experiences that government customers expect. As government agencies work to improve the omnichannel experience customers demand and trust, how can they gather a holistic picture of the customer journey? During this webcast, Neustar sat down with government customer experience experts to explore practical tools for harnessing the data needed to successfully identify and serve your agency’s customers during their journey.
