360 Perspective: How to Build One Team Around the Customer

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

When you’re in the business of selling an ultra-luxury product, customers typically make an effort to seek you out, not the other way around. It’s crucial to build and maintain a strong connection with customers, and to do so in a way that reflects this unique audience.