Medallia Keynote: 2019 Government CX - What’s Next?

In 2018, A-11 and COE’s became part of the common vernacular for government and real progress began with regards to laying the groundwork for the future of CX. In 2019, these concepts shift into practice. What does that mean, look like and what are the potential impacts?

• Brian Michael, VP & GM, Public Sector, Medallia

ROI of Customer Experience

Investing in CX has meaningful impacts across the board. We should not overlook the mission alignment aspect and “doing the right thing”, but ROI is not just soft impact. In fact, there are demonstrable, varied and evergreen impacts to critical KPI’s. We’ll dig in on what those are, how to achieve them and where there’s still room to evolve our thinking here.

• Dawn Banks, Chief Customer Experience Officer, Office of Mission Support, U.S. Environmental Protection Agency
• Polly Hall, Strategy Lead, Procurement Innovation Lab, U.S. Department of Homeland Security
• Lisa Pearson, Assistant Director, U.S. Government Accountability Office
• Moderator: Brian Michael, VP & GM, Public Sector, Medallia

VOC 101 - A Quick Start Guide with a Long Term Vision

So you want to get started with a CX initiative but don’t want this to be a multi year science project before you start to see results? Tired of attending events that focus on the conceptual when what you’re really after is the tactical? You’ve come to the right place. Learn how you can start a VOC program right away in order to maximize impact while also achieving compliance and, just as importantly, building in a way that positions you for future/continued evolution - something you don’t need to rip out when you’re ready to take that next step

• Chelsea D'Angona, Administrator of Customer Experience, U.S. Patent and Trademark Office
• Brian Andrews, Senior CX Principal, Medallia; Former Chief Customer Officer for Sprint and Intuit
• Moderator: Audrey Vaughn, Principal, Public Sector, Medallia

Livestream Break

Quick Hit Case Studies

CX initiatives can start anywhere. Too often, teams can get wrapped up in trying to find the perfect fit or holistic solutions. In reality, there are endless areas that can benefit from listening to your customers. Not only does it help in that specific scenario but also creates a pull within the organization for more CX once success is recognized. Hear a few stories about just how some agencies decided to dip their toe in.

• Randy Reeves, Under Secretary for Memorial Affairs, U.S. Department of Veterans Affairs 
• John Leonard, Executive Director, Trade Policy and Programs, U.S. Customs and Border Protection
• Garey Rice, ReImagine HHS Lead, U.S. Department of Health and Human Services
• Moderator: Drew Howell, Principal & Co-Founder, Public Sector, Medallia

The Challenges You’ll Face

What are the biggest hurdles that agencies face as they begin their CX transformation journeys? We let you, the customer, share your thoughts. This session will present the results of this brief study and then feature speakers who will share perspectives on those most pressing challenges and how to overcome them.

• Martha Dorris, Founder, Dorris Consulting International (DCI)
• Rick Parrish, Principal Analyst Serving Customer Experience Professionals, Forrester
• Moderator: Zac Trojak, Principal and Co-Founder, Public Sector, Medallia

Feedback is a Gift - Tying it All Together

Whether it be focusing on the metrics that matter, engaging employees in a customer experience transformation or reforming processes that hinder customer experience, feedback from your customers is the critical underpinning that helps tie it all together. Learn more about the importance of this seemingly simple concept and how you can leave today's event with a plan for immediate action.

• Linda Verba, Chief Experience Officer, Flipt & Former EVP of Service Strategy for TD Bank 
• Moderator: Brian Michael, VP & GM, Public Sector, Medallia