As today’s ever-evolving customer service landscape transitions to become more and more digital, many government agencies find themselves undergoing massive digital transformations. By modernizing their IT structures using cutting-edge tools and strategies, local, state and federal agencies are changing the way they perform services — reimagining citizen experiences, increasing efficiency and lowering costs. Successful digital transformations take time to complete, and there is always room for improvement.
Historically, agencies have not been able to meet the challenge of modernizing through digital transformation, which has led to frustration for both citizens and government employees. Fueled by positive digital experiences in the private sector, citizens and employees today simply expect more from government. Agencies can begin to close that gap and rebuild public trust by investing in digital platforms and following best practices developed in the private sector.
On May 15, the 9th Annual Adobe Digital Government Symposium in Washington, D.C. will bring together leaders from the public and private sectors to examine this idea. Speakers and attendees will share best practices for designing and building digital experiences that are customer-centric, speak to how these digital tools can increase efficiency and lower costs and discuss how these positive digital experiences can improve relationships between agencies, government employees and citizenry
The symposium’s theme, “Reimagining the Government Experience,” will be broken down into three tracks: government innovation, efficient government and engaging the citizen. Additionally, new research about the challenges of creating a digital transformation and the potential benefits of utilizing effective digital experiences will be released.
Attendees will learn:
- How to make digital experiences that are customer-centric;
- The importance of design and customer experience to a digital transformation;
- The best ways to protect digital assets from internal and external threats;
- How to streamline processes in order to save employee time and taxpayer money.
The event is a must-attend for government technology leaders looking to use digital transformation to improve citizen perception of government and the experiences of internal and external employees. Speakers will include high-ranking government officials from the U.S. Department of Health and Human Services, the U.S Department of State and the U.S. House of Representatives, as well as private sector experts from Adobe and more. Over 600 senior-level IT, government and communications professionals attended the 2017 symposium.
The future will be built on digital experiences, and local, state and federal government agencies realize the need to innovate. There has never been a better time to start the digital transformation process, as there is a critical need to reimagine the government experience for both citizens and government employees. The digital landscape is a unique opportunity for government and IT leaders to build positive relationships with their citizens and employees through well-designed, accessible and personalized experiences.
Learn more and register to attend the symposium here.
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