Now in its 4th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Leading Brands will help you understand the buyers, assess your company against its competitive set, uncover strengths and weaknesses, and reveal the opportunities to accelerate sales and go to market with velocity.
In February and March of 2018, GEMG fielded a study to a random sample of Government Executive, Nextgov, Defense One, and Route Fifty readers. To qualify, decision-makers needed to be currently working in government and answer a series of demographic questions.
The companies selected to be tested were determined by a number of factors, including:
Current Business in Government, Major Contracts, Competitors, Level of Familiarity
Your 2018 Leading Brands report features direct feedback from 3,700+ government decision-makers on their perception of your company. Please reach out to Felicia Figueiredo to receive your customized study package, which includes benefits such as:
AFSC / Magellan Federal
Amazon Web Services
Booz Allen Hamilton
Dun & Bradstreet
Ernst & Young
GE (General Electric)
Graduate School USA
Huntington Ingalls Industries / Newport News Shipbuilding
McKinsey & Company
Monster Government Solutions
Palantir Technologies Inc.
Panasonic Computer Solutions
Pratt & Whitney
To find out where you stand with current and potential customers with a personalized report,
please contact Felicia Figueiredo at Felicia@govexec.com.
As Government Executive Media Group's research division, GBC is dedicated to advancing the business of government through analysis, insight and analytical independence. An extension of Government Executive's 45 years of exemplary editorial standards, GBC produces over 80 research initiatives each year, studying influential decision-makers across all sectors in government to provide invaluable insights, thought leadership content and marketing intelligence for government contractors.