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The Evolution of Your Professional Self on Social Media

Kevin Renes/

Here are two facts about life in 2015 that you may or may not like, depending on your familiarity with and attitudes toward social media. And your beliefs about what the term "professional" means.

The first is that you are you, always you, no matter where you are. There you are on Instagram, on Pinterest, on Twitter, on LinkedIn, on Facebook and Reddit. You are there in the comments, you are there in your vacation pics and the memes you repost. The news stories you share and the comments you like—oh, the comments.

People get to know you as an amalgam of all of these things. And while your quirky personality may have been a professional liability five years ago, it is a tremendous asset now. You should absolutely be yourself, and the more you are yourself the happier you'll be as well as the more employable.

The second is that social media is more and more realizing its capacity as the ultimate crowdsourcing tool for reason. By that I mean, information that is useful will bubble up to the top. If it is logical, helpful, rational, it will rise. If it is emotionally raw in an engaging and meaningful way, it will rise. If it brings people together, it will also rise. On the other hand, if it's irrational ranting and raving, propaganda and hate, or if it's self-indulgent trash, it will sink.

Nowadays people look you up online. You have no choice, really, but to be yourself.

Dannielle Blumenthal, Ph.D., is a communications specialist in government, as well as a blogger and speaker on branding and social media. The views expressed are her own and do not represent a federal agency or the government as a whole. Follow her on Twitter at @oursocialfuture.

(Image via Kevin Renes/

Dannielle Blumenthal, Ph.D., is a federal communicator with 20 years' experience in the private sector, academia and government. Best known for her work on branding, Dr. Blumenthal now focuses on the discipline of management, particularly the intersections between identity, culture and communication. She has lectured at a variety of schools including The George Washington University and the University of Maryland University College. In her spare time she is an independent community activist, focused primarily on raising awareness about child sexual abuse and domestic violence. All opinions are her own.

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