AUTHOR ARCHIVES

Alan Pentz

Partner, Corner Alliance Alan Pentz is co-founder of Corner Alliance, a Washington, DC based consulting firm that focuses on helping government clients manage the fire hose of expectations, communicate their value, and stop the endless cycle of meetings. Before consulting, Alan worked on Capitol Hill as a speechwriter for Sen. Max Baucus. Follow him on Twitter at @apentz
Results 1-10 of 18

Let’s Give Federal Leaders the Digital Toolkit They Need

October 15, 2014 Data analytics, content marketing (blogging, video, white papers, etc.), social media engagement and tracking, and many other buzzwords are the keys to successful marketing in the private sector. The capabilities associated with these terms are increasingly the lifeblood of the way companies communicate with their customers. Government needs to do ...

3 Tips for Building a Government Content Strategy

October 9, 2014 The federal government is on the verge of a revolution in the way it communicates with citizens. Today, successful agencies and programs are embracing the content marketing approach that has taken the private sector by storm. However, many government leaders are struggling with how to implement a content strategy. Corner ...

Targeted Messaging: 3 Reasons It’s the Future of Government Communications

September 9, 2014 There is a revolution happening in the private sector that is about to disrupt federal communications, outreach, public relations and stakeholder relations. In the private sector, traditional marketing, advertising and public relations are making room for a new player at the table: inbound marketing. Inbound is lowering marketing costs, improving ...

3 Tips for Adapting Programs to Rapidly Changing Technology

August 22, 2014 ­­Many federal managers are confronted with managing programs in a rapidly changing technology climate without a set of rapidly changing capabilities. Staffing, contracting, regulations, etc. all move slowly regardless of how quickly the outside world and technology in particular iterates. Agencies are sprinting to keep up. Federal leaders need to ...

Three Trends That Will Revolutionize Federal IT

July 15, 2014 We’ve all heard about federal technology project disasters. Many of these disasters are caused by ill-defined and constantly changing requirements, a lack of a solid understanding of who the customer is, a contracting culture that at times incentivizes performers to bill hours rather than create a solution, and lots of ...

Are Your Employees Incompetent? 4 Reasons Why

April 17, 2014 Why are my employees incompetent? I’ve heard that question from a lot of over-stressed federal leaders and managers. When the fire hose is on full force and the scrutiny is increasing, having a team that can’t produce is a killer. I sympathize and I think there are at least four ...

4 Tips for Crowdsourcing Federal Projects

March 25, 2014 More federal program managers are considering their crowdsourcing options for different projects. It isn’t a new idea but it’s one that still has a hint of innovation about it. In many cases, it’s also a relatively cheap or free way to do stakeholder engagement and outreach, find interesting new ideas, ...

5 Keys to Running a Successful R&D Program

March 13, 2014 Research and development programs in the federal government can be crucial for spurring real innovation. Some are well run programs and others not so well run. In the current climate of shrinking resources and budgets, it’s essential that federal managers learn to operate these programs more effectively. The question is ...

5 Tips for Hiring Federal Contractors

February 18, 2014 The process of hiring a government consultant/contractor isn’t easy, and most federal leaders and managers have to do it at some point in their career. Maybe they can’t get hiring authority to bring in new people. Maybe they need to jump start a new project or program with skills that ...

What a Snow Day Can Teach You About Your Organization

February 13, 2014 Here in Washington, we woke up to a thick blanket of snow from the largest snowstorm of an already active winter season. The federal government, schools and stores have closed. It got me thinking about what a snow day can tell you about your office, agency or company. It’s a ...