San Franciscans aren’t necessarily unfamiliar with their city’s Public Utilities Commission sewer system marketing slogan, “your #2 is our #1.”
It’s been on the side of buses and on other advertising around town. In 2013, as CityLab reported at the time, the PUC “kicked off a curious campaign to make people fall in love with its sewage system.”
Now the PUC has taken that public outreach campaign to a new level.
The commission recently released a new rap music video, “You Can’t Live a Day without Me,” touting its multi-billion, 20-year Sewer System Improvement Program to rebuild San Francisco’s aging sewer infrastructure.
The PUC’s special rap music video features cameo appearances by former Mayor Willie Brown Jr. and ex-49ers great Ronnie Lott.
As San Francisco magazine reported, the video cost $16,000 to produce.