October 31, 2012
The reviews for the latest hyped-about Apple device are in and, surprise surprise, everybody thinks it's amazing. The iPad Mini was announced last week after a seemingly never-ending torrent of rumors about its existence, and with just two days left before the device hits store, the embargo on the reviews was just lifted. Like we said, the reaction, so far, is expectedly ecstatic.
It's so pretty!
This is more or less the first thing out of any reviewers mouth (or fingertips) when talking about a new Apple device. We get it. Apple makes beautiful objects. How beautiful? "If the iPhone 5 is reminiscent of jewelry, the iPad mini is like a solidly made watch," wrote The Verge's Joshua Topolsky. "The iPad mini's paint job is similar to the iPhone's, but smoother, and on the black version I tested has a glint of blue and purple to it in certain light. It looks dangerous, and it feels great."
It's so small!
So the big thing about the iPad Mini is that it's smaller. This feels incredibly obvious, but tech bloggers are still blown away by just how much smaller it is. It's really small! "The most striking thing about the mini is in how thin and light it is. It is really thin and light," wrote Bloomberg Businessweek's Rich Jaroslovsky. "Crazy thin and crazy light, even." We saw this one coming, Rich. Impossibly thin has been Apple's jam ever since the MacBook Air debuted in 2008, and after the iPhone 5 stunned reviewers with its lack of heft, we should have expected the iPad Mini to be truly mini. As Jaroslovsky points out, though, it impressively beat competitors on weight and thickness -- it's 21 percent lighter than the Kindle Fire HD and 30 percent thinner -- despite having a larger screen.
Read more at The Atlantic Wire.
October 31, 2012