The White House Launches Its Obamacare PR Blitz

By Arit John

September 24, 2013

So far the #StopObamacare campaign has crushed Obama in the advertisement department with its expensive and sometimes horrifying campaigns. Well, the White House is finally ready to dig its heels into the Obamacare ad war. As The New York Times reports, Obama is rallying the troops this week, from now until the end of the enrollment period six months from now.

Obama's got Bill Clinton speaking in New York this week and Joe Biden recruiting nurses on a conference call. The first lady is working the moms and veterans front, and all the cabinet members have their assignments. And on Thursday, while John Kerry is chatting it up in New York with Iran's foreign minister, Obama will be in Maryland chatting up healthcare. Meanwhile insurance companies are gearing up to spend one billion dollars or more on an advertising campaign to encourage people, especially young folks, to sign-up. 

Not to be bested, the Republican National Committee has launched an "awareness campaign" to, basically, make sure that every talk show has an anti-Healthcare Act detractor on hand to detract from any pro-Healthcare Act guests. So far they've book a few decent gigs, including the wildly popular primetime radio event The Mike Huckabee Show.

Read more on The Atlantic Wire

(Image via jiawangkun/Shutterstock.com)


By Arit John

September 24, 2013

http://www.govexec.com/management/2013/09/white-house-launches-its-obamacare-pr-blitz/70748/