The White House Launches Its Obamacare PR Blitz


So far the #StopObamacare campaign has crushed Obama in the advertisement department with its expensive and sometimes horrifying campaigns. Well, the White House is finally ready to dig its heels into the Obamacare ad war. As The New York Times reports, Obama is rallying the troops this week, from now until the end of the enrollment period six months from now.

Obama's got Bill Clinton speaking in New York this week and Joe Biden recruiting nurses on a conference call. The first lady is working the moms and veterans front, and all the cabinet members have their assignments. And on Thursday, while John Kerry is chatting it up in New York with Iran's foreign minister, Obama will be in Maryland chatting up healthcare. Meanwhile insurance companies are gearing up to spend one billion dollars or more on an advertising campaign to encourage people, especially young folks, to sign-up. 

Not to be bested, the Republican National Committee has launched an "awareness campaign" to, basically, make sure that every talk show has an anti-Healthcare Act detractor on hand to detract from any pro-Healthcare Act guests. So far they've book a few decent gigs, including the wildly popular primetime radio event The Mike Huckabee Show.

Read more on The Atlantic Wire

(Image via jiawangkun/

Stay up-to-date with federal news alerts and analysis — Sign up for GovExec's email newsletters.
Close [ x ] More from GovExec

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • Sponsored by G Suite

    Cross-Agency Teamwork, Anytime and Anywhere

    Dan McCrae, director of IT service delivery division, National Oceanic and Atmospheric Administration (NOAA)

  • Data-Centric Security vs. Database-Level Security

    Database-level encryption had its origins in the 1990s and early 2000s in response to very basic risks which largely revolved around the theft of servers, backup tapes and other physical-layer assets. As noted in Verizon’s 2014, Data Breach Investigations Report (DBIR)1, threats today are far more advanced and dangerous.

  • Sponsored by One Identity

    One Nation Under Guard: Securing User Identities Across State and Local Government

    In 2016, the government can expect even more sophisticated threats on the horizon, making it all the more imperative that agencies enforce proper identity and access management (IAM) practices. In order to better measure the current state of IAM at the state and local level, Government Business Council (GBC) conducted an in-depth research study of state and local employees.

  • Sponsored by Aquilent

    The Next Federal Evolution of Cloud

    This GBC report explains the evolution of cloud computing in federal government, and provides an outlook for the future of the cloud in government IT.

  • Sponsored by LTC Partners, administrators of the Federal Long Term Care Insurance Program

    Approaching the Brink of Federal Retirement

    Approximately 10,000 baby boomers are reaching retirement age per day, and a growing number of federal employees are preparing themselves for the next chapter of their lives. Learn how to tackle the challenges that today's workforce faces in laying the groundwork for a smooth and secure retirement.

  • Sponsored by Hewlett Packard Enterprise

    Cyber Defense 101: Arming the Next Generation of Government Employees

    Read this issue brief to learn about the sector's most potent challenges in the new cyber landscape and how government organizations are building a robust, threat-aware infrastructure

  • Sponsored by Aquilent

    GBC Issue Brief: Cultivating Digital Services in the Federal Landscape

    Read this GBC issue brief to learn more about the current state of digital services in the government, and how key players are pushing enhancements towards a user-centric approach.


When you download a report, your information may be shared with the underwriters of that document.