Making Newsletters Mobile-Friendly

By Tom Shoop

January 22, 2014

If you’re among the hundreds of thousands of people who subscribe to one of our e-newsletters, you probably have noticed a difference in their appearance lately. We hope you’ve found that the change is for the better, especially if you’re among the rapidly growing number of subscribers who are doing their reading on a mobile device.

We’ve redesigned our newsletters to streamline their appearance and make sure that they display well not only on computer screens, but on smartphones and tablets, too. Over the past year, we’ve seen a big surge not only in our overall online traffic, but particularly in the number of people reading GovExec articles on mobile devices. As a result, we’ve also seen an increase in requests for newsletters that are more mobile-friendly.

We’ve responded by updating the format of the newsletters in a way that maximizes readability on devices ranging from desktop computers to smartphones. After experimenting with selected newsletters in recent months, we launched the redesign across all of our newsletters -- ranging from GovExec Today to Workforce Week -- last week.

We hope you like the change, and welcome your feedback.

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By Tom Shoop

January 22, 2014

http://www.govexec.com/federal-news/fedblog/2014/01/making-newsletters-mobile-friendly/77357/