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The Ad Council's messages have stuck in American minds and become part of popular culture since 1942. Here are some of their more memorable slogans and characters:

1942:

"Loose lips sink ships" and Rosie the Riveter (World War II)

1944:

"Only you can prevent forest fires" and Smokey Bear (fire safety)

1961:

"The toughest job you'll ever love." (the Peace Corps)

1972:

"A mind is a terrible thing to waste." (minority education)

1978:

"Take a bite out of crime" and McGruff the dog (crime prevention)

1982:

"Just say no." (anti-drug use)

1983:

"Friends don't let friends drive drunk." (drunk driving prevention)

1985:

The Crash Test Dummies (seat belt use)

2001:

"I am an American." (diversity unites America)

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