FEATURES A Growing Industry...
Video game sales have grown steadily in the United States during the past nine years. Figures are in billions of dollars.
| 1995 | $3.2 |
|---|---|
| 1996 | $3.7 |
| 1997 | $4.4 |
| 1998 | $5.5 |
| 1999 | $6.1 |
| 2000 | $6.0 |
| 2001 | $6.3 |
| 2002 | $6.9 |
| 2003 | $7.0 |
Source: Entertainment Software Association
A Marketing Coup
Despite a virtually nonexistent marketing effort, the America's Army video game finished at the top when parents and young adults were surveyed about which Army recruiting efforts they'd heard of or seen.
| Game | Young Adults | Parents |
|---|---|---|
| America's Army | 29% | 19% |
| Army NASCAR | 13% | 9% |
| All American Bowl | 11% | 8% |
| Arena Football | 12% | 7% |
| Army NHRA (Hot rod racing) | 9% | 5% |
Source: Fiscal 2004 Army Survey of Young Adults, Ages 16 - 24, and their parents.
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