Here’s What Government is Vine-ing About

By Joseph Marks

April 8, 2013

Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for agencies to post six-second Vine videos without fear of violating any rules.

A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things government may use Vine for in the future, but it’s far too soon to speculate on what government’s ultimate relationship with the social site might look like.

The government’s in-house social media registry doesn’t yet include Vine accounts, but Vine has verified several government accounts itself.

NASA’s Goddard Space Flight Center posted some of the earliest government Vines in March, including a marble-like video of the earth rotating from space and this video of employees tracking a visualization of Hurricane Sandy’s path across the East Coast:  

More recently, the agency posted a video of employees planting a tree for the upcoming Earth Day.

The Interior Department used its first Vine video to give viewers a tour of five new national monuments:

The team at Health.Data.gov has been the most prolific government-affiliated Viner so far. The team posted a series of Vine videos from the Health and Human Services Department’s 2013 HHS Innovates awards:

The team also posted a Vine invite to the fourth Health DataPalooza in June:

Some of the government’s highest profile social techies have also begun experimenting with Vine. GSA Social Media lead Justin Herman used Vine to memorialize a raucous moment from Social Media Week DC in February:

And Gwynne Kostin, director of GSA’s Digital Services Innovation Center used the service to…well to do what people do on the Internet:

As the government dives deeper into Vine we’ll keep you updated


By Joseph Marks

April 8, 2013

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