Keeping the Mail Relevant

James Kegley

Neither snow nor rain nor heat nor gloom of night can stop the U.S. Postal Service, its creed reads. Nor can massively declining mail volume, though the agency will have to get more creative to survive, says Paul Vogel, outgoing president of digital solutions. 

“The Postal Service needs to re-brand,” Vogel says. “Clearly we’ve got a great brand. A trusted brand . . . but it’s not this innovative brand, it’s not this digital brand.” 

The challenge is to extend existing customer trust to new products, he says. 

USPS has started its transformation by enhancing legacy mail. The agency, for example, has begun to offer mailers quick response codes on their advertisements that customers can scan with a smartphone for product information.

“The Postal Service deserves a lot of credit for . . . showing mail is still relevant,” Vogel says. But he has a longer-term vision that includes developing a secure private messaging platform and partnering with e-commerce retailers so customers can track their packages online.  

The ideas are there; the hard part, Vogel says, is convincing the USPS community to get on board.

Vogel, who recently announced his retirement, says his calls for transformation are finally taking hold after a decade of “beating the drum” for a stronger digital presence. Despite the challenge, the man who has led the charge says sometimes he gets so excited about USPS’ future he might want to keep working. 

Stay up-to-date with federal news alerts and analysis — Sign up for GovExec's email newsletters.
FROM OUR SPONSORS
JOIN THE DISCUSSION
Close [ x ] More from GovExec
 
 

Thank you for subscribing to newsletters from GovExec.com.
We think these reports might interest you:

  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • The Big Data Campaign Trail

    With everyone so focused on security following recent breaches at federal, state and local government and education institutions, there has been little emphasis on the need for better operations. This report breaks down some of the biggest operational challenges in IT management and provides insight into how agencies and leaders can successfully solve some of the biggest lingering government IT issues.

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download
  • Ongoing Efforts in Veterans Health Care Modernization

    This report discusses the current state of veterans health care

    Download

When you download a report, your information may be shared with the underwriters of that document.